Segment Is Key Part Of The ‘New General Market’
By Jennifer Woods Executive Vice President, The San Jose Group It’s no secret that the Hispanic segment has become an influential force in the U.S. While the 2010 Census will certainly confirm this,...
View ArticleInternet, FSIs only media to post ad gains so far this year
Ad spending in the U.S. media measured by TNS Media Intelligence declined 14.7% during the first nine months of 2009, and the most recent data — a 15.3% decline during the third quarter — suggests that...
View ArticleHispanic Marketing Trends For 2011
By Jose Villa President, Sensis Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought the...
View ArticleMight Online Media Disrupt Acculturation?
By Joe Kutchera President of dotGlobal After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of social media relative to other ethnic demographics, a question came to mind:...
View ArticleChanging World of Hispanic Direct Response
By Jose Villa President – Sensis For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the...
View ArticleOnline Publishers Turn To Facebook
by Lee Vann In my previous post I challenged marketers to engage with Hispanics through social media. Since that time, many marketers have done just that, but what is most interesting to me is how...
View ArticleMust Use Spanish, Verdad? Not Necessarily!
BY Dian Hasan and Eduardo Caccia The role of culture in brand-building is indisputable, and language is naturally a significant component of this. However, this may not necessarily be applicable across...
View ArticlePrecision Is The Key To Reaching Hispanics Today
As the U.S. Hispanic market steadily grows, it is inevitably starting to look like a microcosm of the entire U.S. population — in terms of both demographic diversity and distribution. More importantly,...
View ArticleMediapost and Soccer America to host Marketing: Soccer in New York
In its first Marketing: Soccer event, MediaPost and Soccer America will bring to the field a decade of experience in clarifying challenges and opportunities for marketing professionals and more...
View ArticleMediaPost announces speaker roster for “Engage Hispanics” Conference in Miami
MediaPost Communications announces the speakers for its “Engage Hispanics” Conference in Miami on Tuesday, February 24th. They include Juan Pablo Gonzalez from Coca-Cola, Ruben Rivera from State...
View ArticleCar brands reach out to Latino prospective buyers in 140 characters
Latinos are definitely all about mobile– with their tech devices as well as their cars. Research shows Hispanic buyers are 1.25 times more likely to use a mobile device to aid in their search for...
View ArticleGet to know 5 important Hispanic marketing segments you’re missing
By 2060, Hispanics are projected to comprise over 28% of the U.S. population. In 2017, U.S. Hispanic purchasing power could reach $1.7 trillion. What sounds like a marketer’s nirvana may instead be a...
View ArticleOnline Publishers Turn To Facebook
by Lee Vann In my previous post I challenged marketers to engage with Hispanics through social media. Since that time, many marketers have done just that, but what is most interesting to me is how...
View ArticleMust Use Spanish, Verdad? Not Necessarily!
BY Dian Hasan and Eduardo Caccia The role of culture in brand-building is indisputable, and language is naturally a significant component of this. However, this may not necessarily be applicable...
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